Bruce Nussbaum

http://www.fastcodesign.com/users/brucenussbaum1

Bruce Nussbaum blogs, tweets and writes on innovation, design thinking and creativity. The former assistant managing editor for Business Week is a Professor of Innovation and Design at Parsons The New School of Design. He is founder of the Innovation & Design online channel; founder of IN: Inside Innovation, a quarterly innovation supplement.

He believes that design is "too important to be left to designers or design schools". He suggests that Design Faculties with their traditional approach to design problem solving have not risen to the design challenges currently facing the world: pollution, over population, global warming, economic malaise. His interpretation of the challenge is "creative intelligence", which can be applied to any discipline. Creative intelligence should replace the constrained "design thinking" approach, so that truly creative and innovative solutions can be realized.